Marketing Manager
Position Overview:
As the Marketing Manager at Swara, you will lead the development and execution of a comprehensive marketing strategy aligned with our brand's values and business objectives. With a focus on women empowerment, sustainability and ethical fashion, you will play a crucial role in shaping and maintaining a strong brand identity. This position involves strategic planning, digital marketing, content creation, partnerships, and community engagement to ensure a seamless customer journey for our Direct-to-Consumer (D2C) brand, both online and offline.
Location:
Ettumanoor, Kottayam
Key Responsibilities:
Strategic Planning:
- Develop and execute a comprehensive marketing strategy aligned with the brand's values and business objectives.
- Collaborate with cross-functional teams to ensure marketing efforts integrate seamlessly with product launches, events, and other initiatives.
Brand Positioning:
- Establish and maintain a strong brand identity that resonates with our target audience.
- Craft compelling narratives that communicate our brand story, values, and commitment to sustainability.
Digital Marketing:
- Oversee the development and implementation of digital marketing campaigns, including SEO, SEM, social media, and email marketing.
- Analyse performance metrics and use data-driven insights to optimize campaigns and drive customer engagement.
Content Creation:
- Lead the creation of engaging and impactful content that educates and inspires our audience about ethical and sustainable fashion.
- Collaborate with creative teams to develop visual and written content for various platforms.
Partnerships and Collaborations:
- Identify and establish strategic partnerships with influencers, like-minded brands, and organizations that align with our values.
- Negotiate and manage partnerships to expand brand reach and foster positive relationships.
Community Engagement:
- Develop and nurture a strong community around the brand through online and offline channels.
- Implement initiatives that encourage customer participation and advocacy.
Customer Journey:
- Ensure a seamless customer journey for our D2C brand, both online and offline, by overseeing all aspects of marketing that contribute to a positive shopping experience.
Qualifications:
Essential:
- Bachelor’s degree in Marketing, Business, or a related field with an MBA.
- In-depth knowledge of sustainable practices, fashion trends, and consumer behavior.
- Strong leadership and team management skills.
- Excellent communication (English, Malayalam, Hindi) and interpersonal abilities.
- Analytical mindset with proficiency in data-driven decision-making.
- Commitment to driving positive change in the fashion industry.
Good To Have:
- MBA with Marketing specialisation.
- Proven experience in a marketing role within the ethical or sustainable fashion industry.
How to Apply:
Interested candidates are invited to submit their application via this Google Form.
Swara - Voice of Women is an equal opportunity employer. We encourage candidates from all backgrounds to apply.
*You said and we heard! Dates have been extended....
Application Deadline: 1st April, 2024
Interviews Commence: 10th March, 2024
Tentative Joining Date: 15th May, 2024 (tentative)